Soon, Google Maps will reduce your chances of having hard-braking moments along your drive thanks to help from machine learning and navigation information. According to research from experts at the Virginia Tech Transportation Institute, these hard-braking moments - incidents along a route that cause a driver to sharply decelerate - can be a leading indicator of car crash likelihood. As you approach a busy intersection, the traffic slows suddenly and you have to slam on your brakes. Are you more or less likely to use Apple Maps these days? Let us know in the comments.Imagine you’re driving to meet a friend. "Maps has come a long way, and people have noticed," Craig Federighi, Apple's head of software, said during WWDC in June. One user told WSJ she was frequently led astray by Apple Maps as she walks around Boston, while another user said his experience with Apple Maps via CarPlay had often added time on to his commute by taking him through neighborhoods with stop signs in an effort to avoid gridlock.Īpple Maps still gets a bad rap among some users, but Apple's continued efforts to improve the app appear to have helped reverse some of those opinions. Praise for Apple's offering isn't by any means universal. In iOS 17, coming in the fall, users will be able to download maps for offline use in Apple Maps – something Google Maps users have been able to do now for quite some time. A new Look Around feature in select cities is similar to Google's Street View, and the updated maps have been rolling out to more countries in the time since. In early 2020, Apple completed a complete overhaul of its maps in the United States, featuring significantly greater detail including updated building massing, parks, sports field, pools, and more. In 2015, Maps was updated with "Nearby," a feature that offers up local points of interest and transit directions in a handful of cities. Real-time traffic information and navigation options for pedestrians were added to Maps in 2013, which is also the same year Maps was extended to OS X. Since then, Apple has made significant improvements to Apple Maps, building in new features and correcting lingering errors. Apple CEO Tim Cook offered a rare public apology for the frustration it caused customers, and then iOS chief Scott Forstall was ousted just one month later. "Apple's really good at making things look pretty," she told the outlet.Īpple Maps launched in 2012 and was quickly criticized for having incomplete and inaccurate mapping data, which led some iPhone users on dangerous routes. At night while driving, she said she finds that the roads are easier to look at on Apple Maps, and there are fewer points of interest cluttering her view. "Google is showing me restaurants, bars and other things, but I'm not necessarily looking for that," she says.Ī recent graduate from Georgia Tech shared a similar sentiment. On Google Maps sometimes it's difficult to figure out the street name, no matter how closely you zoom in, she says. Outside the airport, Natoli likes Apple's design and finds directions easier to read, especially street names. "Whatever initial reputational hurdles that Apple Maps faced, I think they've jumped over those." "It made me kind of revisit and rethink some of my prior assumptions about it," Natoli says. It had clearer information that was easier to interact with than Google Maps, said the 42-year-old. The app knew she was at the airport and offered recommendations for shops and restaurants in her terminal. The app is often recommended by users for its cleaner view versus the more cluttered design of Google Maps.įor example, Jane Natoli, a Google Maps "power user" told WSJ she finds herself using Apple Maps more in her everyday life after her iPhone prompted her to use it in the Minneapolis-St. have Google Maps downloaded as an alternative, according to Canalys.īut that hasn't stopped some users becoming particularly impressed by how far Apple's transit route information has come. While Apple Maps comes preinstalled on all iPhones, the overwhelming majority of iPhones in the U.S. That's according to anecdotal reports collected by The Wall Street Journal (paywalled). IPhone users are increasingly finding reasons to choose Apple Maps over Google Maps, with some customers commending its clear public transport directions and visually appealing design.
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